I started in B2B sales in 2008. Logistics. Industrial equipment. Software. Consulting. Seventeen years of closing deals taught me one thing most agencies miss:
The work that breaks businesses isn’t strategy. It’s friction.
Sales reps manually qualifying leads. Dispatchers copy-pasting between systems. Founders building Monday reports instead of leading. Support teams answering the same FAQ 200 times a week.
This isn’t a leadership problem. It’s an infrastructure problem.
Two years ago, AI changed what was possible. The first system I built saved my team 12 hours weekly. The next one qualified leads while I slept. That’s when I knew this wasn’t a side project — it was the actual answer.
Today I build AI operations systems for small and mid-sized businesses. Not enterprise — they have their own teams. For founders and operators who need the same leverage without the million-dollar budget.
What makes BUMA different isn’t the tech. The tech is available to anyone. What makes BUMA different is that I’ve sat on the other side of the table. I know what a sales pipeline needs. I know what a dispatcher does all day. I know which automations save real money and which are clever toys.
If you want AI buzzwords, hire someone else.
If you want someone who looks at your P&L first — write to me.
— Branko
Začel sem v B2B prodaji leta 2008. Logistika. Industrijska oprema. Software. Svetovanje. Sedemnajst let zapiranja dealov me je naučilo eno stvar, ki jo večina agencij spregleda:
Delo, ki uničuje podjetja, ni strategija. Je trenje.
Sales repi, ki ročno kvalificirajo leade. Dispečerji, ki kopirajo med sistemi. Founderji, ki delajo ponedeljkova poročila namesto da vodijo. Support ekipe, ki 200-tič odgovarjajo na isti FAQ.
To ni problem vodenja. To je problem infrastrukture.
Pred dvema letoma je AI spremenil, kaj je možno. Prvi sistem, ki sem ga zgradil, je prihranil moji ekipi 12 ur tedensko. Naslednji je kvalificiral leade, medtem ko sem spal. Takrat sem vedel, da to ni stranski projekt — to je dejanski odgovor.
Danes gradim AI operacijske sisteme za mala in srednja podjetja. Ne za enterprise — ti imajo svoje ekipe. Za founderje in operaterje, ki potrebujejo enako moč brez milijonskega budgeta.
Tisto, kar BUMA naredi drugače, ni tehnologija. Tehnologija je dostopna komurkoli. BUMA naredi drugače to, da sem sedel na drugi strani mize. Vem, kaj prodajni pipeline potrebuje. Vem, kaj dispečer počne ves dan. Vem, katere avtomatizacije prihranijo pravi denar in katere so igračke.
Če iščete AI floskule, najemite koga drugega.
Če iščete nekoga, ki najprej pogleda vaš P&L — pišite mi.
— Branko